Breakfast club babies

I just saw a commercial for JC Penny back-to-school clothes and crap, and the kids were recreating scenes from the Breakfast Club. I think they even shot the damn thing in the library of that North Shore Chicago high school (New Trier?). Anyway, they had them running through the hallways, dancing on the bookshelves, and basically mocking the brat packs rebellious antics during that long Saturday in detention. While clever, I don't think the commercial will successfully speak to anyone under the age of 30, and how many of them have 10-year-old kids looking to be outfitted at JC Penny? It was clever but missed the mark. Maybe it was Sears? Eh..who knows.